5 Common SEO Problems And How To Fix Them
Are you doing SEO on your site? Studies show that 60% of website owners make costly SEO mistakes. Here are 5 of the common SEO mistakes that many website owners make and how to fix them:
404 errors are displayed when a site has incorrect URL direction in the link, the site no longer exists or never existed. When users click on your link and see the error, most of them leave the site immediately. This results to you not only lose of traffic but also losing money. The cool thing is that this error is easy to fix. All you need to do is use one of the many 404 error checking tools and identify the broken links.
Google introduced speed as a ranking factor in 2010. Due to this, it’s important that you put plenty of emphasis on it. The first step to increasing your site’s speed is measuring it. There are many tools that you can use. Some of these tools include: Google’s page speed, Pingdom speed test, yslow, and Webpage test. Once you have determined the speed of your site, you should now go ahead and start increasing it.
One of the ways of increasing a site’s speed is optimizing images. As you might know, heavy images kill a site’s speed. To be on the safe side keep your images below 100kb. Also keep them in jpeg format. You can use png images, but only when you need a transparent background.
Another way of increasing your site’s speed is removing all unused plugins and themes. It’s common for site owners to argue that they have already deactivated any products that they aren’t using thus they don’t need to delete them. While the products might not have any effect now, they will have problems when they get outdated. Outdated products not only pose a security risk, they also bring about performance problems.
Redirects have been shown to consume plenty of speed. If you are new to redirects, these are links that you use to handle duplicate content. Experts have shown that redirects create more HTTP requests that slow down a site. To avoid redirects you should remain consistent with your URL structure from the time that you create your site. This way you will create less duplicate URLs thus have less redirects.
Duplicate content happens when you have similar content on your site. When search engines crawl your site and find identical information from different URLs, you lose precious crawler cycles. This not only means that your information isn’t indexed, it also translates to a lower ranking. The most common causes of duplicate content are:
- Meta descriptions problems caused by SEO plugins
- Syndicating content through RSS feeds
- Having duplicated content on multiple pages. This can be internal or external
- Having an inconsistent internal linking system
While it might seem like a lot of work checking whether you have duplicate content on your site, it’s easy to do it as there are many tools that you can use. Some of the tools that you can use are: Google webmaster tools, siteliner, and crazyfrog. When you find duplicate content there are three ways in which you can get rid of it: marking your preferred URL, using Rel=canonical tag and Noindex tag.
Meta description problems
A study done by raventools showed that 34% of pages didn’t have Meta descriptions. Meta descriptions are snippets that you see under each page title. While descriptions don’t carry ranking weight, they let search engines and users know what your page is all about. The best way of fixing this problem is doing an analysis of your pages and add Meta description in pages that lack it.
If you have been online for long enough you must know that Google rewards high quality content. This means that thin content will never get a high ranking. Thin content includes:
- Automatically generated content
- Boilerplate content
- Doorway pages
- Scraped content
The easiest way of identifying thin content is using Google Webmaster Tools. Using the tools monitor the sites that have high traffic and those that don’t. Pages without traffic have thin content that needs improvement. You can get rid of the entire information or add more valuable content.
Which SEO mistakes are you making?
- Ignoring Meta description
- 404 Errors
- Speed issues
- Creating thin content
- Having plenty of duplicate content