In a recent report it was revealed that 80% of the businesses go out of operation in the first year and amongst the remaining businesses 80% will not be around in next five years time. Some of these failures may well be credited to the poor digital marketing strategies. One of the key facts that most company know is their success depends on how well the products and services are promoted and this can be achieved by effective online digital marketing and advertising.
By recognising the basic mistakes made by other companies in digital marketing we can learn to avoid the pitfalls. Below are some of the mistakes made in online marketing:
Businesses do not put their customers first. The content used in their campaigns only boast about the company. The content should be exact opposite; it should be created keeping in focus the customers and what they want to know from you. You should always target the sentimental quotient of the customers to catch their attention. Even if you want to tell your company’s story it should be value oriented for your consumers.
You should not leave out the customers when deciding on the strategy for online marketing. The mindset of the customers is undergoing rapid changes. Rather you should start researching to understand the behaviour of the buyers and establish buyer personas. Content used in digital marketing should always be based on the preferences of the customers. Keyword research is a popular option in this regard as it helps the company know about the phrases that the customers have searched for. You should always try to meet their queries through your content.
Another mistake most businesses make is in the selection of the social media platform for their digital advertising campaigns. Selection of platform should be based upon the requirements and not on the pre-conceived notions. For example blogging is a good option for the companies offering solutions and path breaking products/services. You need enough writing space to let the customers know about your product/service and then convince them. On the other hand Twitter is a good platform for organisations that like to constantly keep in touch with the customers. With Twitter you can post all the latest updates of the company and get close to the customers. If you are still unable to make up your mind regarding platform for online advertising then you should get in touch with agencies having skill in the trade to research the right solution for you.
High quality and creative content are things that separate you from the rest of the crowd. The content should always tell the customers “what’s in it for them”? If you have an offer going on then do not forget to mention it. People like to read about such offers and they form the centre of attraction for online advertising.
These are some of the mistakes and their recourses that the digital marketing professionals can take care of. If you can keep these points in mind then you are sure to succeed with your online marketing campaign.